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Green Energy Public Awareness Campaign
Our mission was to create a media-driven campaign that would raise public awareness about green energy initiatives, educate audiences, and boost online engagement through strategic video content and digital media support.
GERAZ DIGITAL
Green Energy Public Awareness Campaign
Our mission was to create a media-driven campaign that would raise public awareness about green energy initiatives, educate audiences, and boost online engagement through strategic video content and digital media support.
Our Results
- 500,000+video views across YouTube, Facebook, LinkedIn, and Instagram
- 75%increase in audience engagement rate compared to previous campaigns
- 12%conversion rate on landing pages offering downloadable eco-guides
- 150+influencer partnerships during the campaigns
Project Overview
- Video Production & Creative Content DevelopmentWe produced a series of educational and promotional videos aimed at simplifying complex topics and making green energy solutions relatable to the public.
Each video was designed to:- Present eco-friendly technologies in an engaging visual format
- Feature real-life case studies and success stories
- Include compelling call-to-actions (CTA) driving viewers to learn more
- Be optimized for both long-form YouTube content and short social media cuts
- Result: Increased watch-time and higher retention rates across all platforms
- Media Distribution StrategyWe developed a multi-platform distribution plan to maximize reach and visibility.
Key components included:- Social media placements across Facebook, LinkedIn, and Instagram
- YouTube video ads targeting eco-conscious audiences
- Partnership content with environmental influencers and community groups
- Targeted ad campaigns based on interests, location, and behavioral data
- Result: Broad audience penetration with high engagement across key demographics
- Public Engagement & Awareness BuildingOur engagement strategy was designed to foster conversations and participation.
Actions included:- Interactive polls and Q&A sessions around green energy myths
- Community-driven content (user-submitted videos and testimonials)
- Campaign-specific hashtags to encourage content sharing
- Real-time social media monitoring to boost high-performing posts
- Result: Surge in public interactions and content shares, amplifying campaign reach organically
- Analytics & Impact ReportingWe implemented a robust tracking system to measure campaign performance, including:
- Video view-through rates and audience retention analysis
- Engagement metrics (likes, comments, shares) across platforms
- Traffic and click-throughs to green energy informational pages
- Regular reporting dashboards showcasing KPIs and growth trends
- Result: Data-driven optimizations that scaled high-performing content and maximized ROI
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