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Skincare & Wellness Clinic — Tampa, Florida
At Geraz Digital, we partnered with a growing skincare clinic in Tampa to overhaul their entire digital marketing approach — from ad campaigns and landing pages to CRM automation and SEO growth.
GERAZ DIGITAL
Our Results
  • 9.8%
    CTR on Google Ads
  • $5.20
    Cost per lead
  • 350%
    ROI%
  • 22%+
    Landing page conversions
Project Overview
We implemented a full-funnel marketing system to generate consistent leads, automate workflows, and grow their brand visibility.
  • Landing Pages & Offer-Specific Funnels
    We created service-specific landing pages that focused on high-demand treatments
    Each page was optimized for:
    • Clear offers and benefit-driven headlines
    • Booking forms connected directly to the CRM
    • Visual trust elements: reviews, certifications, before/after visuals
    • Conversion rate: consistently 22%+
  • Google Ads Campaigns — High CTR & Low CPL
    We relaunched their Google Ads strategy focusing on:
    • Exact-match keywords (“Botox Tampa,” “PRP Facial near me”)
    • Location targeting within a 10-mile radius
    • Negative keyword filtering to eliminate irrelevant traffic
    • Compelling ad copy with service-specific offers
  • Local SEO & Content Strategy
    We built a local SEO framework to grow organic visibility:
    • Optimized Google Business Profile with weekly posts & reviews strategy
    • Created SEO blogs targeting keywords like “Best Botox Clinic in Tampa” and “Non-surgical Skin Tightening Tampa”
    • On-page SEO improvements across all service pages
    • Location-specific backlinks through directory listings and partnerships
  • CRM Automation & No-Show Reduction
    We implemented a customized CRM pipeline that included:
    • Automated SMS & Email sequences for new leads
    • Appointment reminders (24h, 1h before) to reduce no-shows
    • Follow-up flows for leads who didn’t book immediately
    • Reactivation campaigns for past clients with special offers
  • Analytics & Reporting
    We set up comprehensive tracking and reporting systems:
    • UTM parameters on all campaigns for source attribution
    • Conversion tracking from ad click to booked appointment
    • Weekly performance reports focusing on CPL, conversion rates, ROI
    • This allowed for data-driven scaling and continuous optimization.
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